Cool Brands

Netflix - 

Netflix is a site that shows both movies and documentaries. In terms of Dyers 'Lines of Appeals' this would go under happy families, as it has something for everyone to watch, and brings everyone together and would go under family values as a key brand value. I like Netflix as it has loads of different genres of both movies and documentaries on it. 

Youtube - 

YouTube is a site that would fit under all of Dyers 'Lines of Appeals' as YouTube has a variety of things on it, e.g, Music, Movies, Beauty Channels, Fashion Channels and many more. Therefore, anyone can use it. I like YouTube as it everything on it and it's really easy to use. As it has a variety of different things on it, this could be a reason as its seen as a 'cool brand'. 

Apple - 

Apple would go under elite people or experts in terms of Dyers 'Lines of Appeals' as people who own Apple products  can be technical. Furthermore, Apple products are quite expensive and therefore this brand could also go under successful careers as you'd have to be wealthy to afford an Apple product. 

Chanel - 

Chanel would go under Beautiful women as this brand is mainly targeted at women. It could also go under rich luxurious lifestyles as this brand is quite expensive, and self - importance and pride, as having a Chanel product could make you feel like you have self worth. 

Instagram - 

Instagram would fit under social responsibility as a key brand value. However, as Instagram could be used for many different things, this brand would fit under most of Dyers 'Lines of Appeals. This may be seen as a Cool Brand as Instagram is a useful app, as it can be used to promote businesses as well as keeping in touch with your friends and family.