Cool Brands

Netflix - 

Netflix is a site that shows both movies and documentaries. In terms of Dyers 'Lines of Appeals' this would go under happy families, as it has something for everyone to watch, and brings everyone together and would go under family values as a key brand value. I like Netflix as it has loads of different genres of both movies and documentaries on it. 

Youtube - 

YouTube is a site that would fit under all of Dyers 'Lines of Appeals' as YouTube has a variety of things on it, e.g, Music, Movies, Beauty Channels, Fashion Channels and many more. Therefore, anyone can use it. I like YouTube as it everything on it and it's really easy to use. As it has a variety of different things on it, this could be a reason as its seen as a 'cool brand'. 

Apple - 

Apple would go under elite people or experts in terms of Dyers 'Lines of Appeals' as people who own Apple products  can be technical. Furthermore, Apple products are quite expensive and therefore this brand could also go under successful careers as you'd have to be wealthy to afford an Apple product. 

Chanel - 

Chanel would go under Beautiful women as this brand is mainly targeted at women. It could also go under rich luxurious lifestyles as this brand is quite expensive, and self - importance and pride, as having a Chanel product could make you feel like you have self worth. 

Instagram - 

Instagram would fit under social responsibility as a key brand value. However, as Instagram could be used for many different things, this brand would fit under most of Dyers 'Lines of Appeals. This may be seen as a Cool Brand as Instagram is a useful app, as it can be used to promote businesses as well as keeping in touch with your friends and family.  

Narrative

From this scene we can tell that Tom Cruise is the main character, as most of the shots are of him, from this we can infer that Tom Cruise may be the Hero and Emily Blunt may be the Helper as she is another character that has a full shot,  in terms of Vladimir Propp's 'stock  characters. Furthermore, from this clip we can understand that the Villain are the mechanical creatures that are creating a war with the humans.  In addition, we can tell that Tom Cruise isn't used to the surrounding he is in or isn't fully aware of what he's doing. Therefore, Todorov's theory of 'Disequilibrium' can be used, as we can tell something (the villain) has disturbed an existing state of harmony. The Donor in this scene could be the machine Tom Cruise is wearing as it's protecting him from the villain. The Action codes in this film that help develop a narrative are the machines being used to kill the mechanical creatures and the creatures themselves, as it makes the audience wanting to watch on and find out what happens. Finally, the reason of why the creatures are attacking can go under the Enigma codes as it creates mystery during the narrative.

From the close-up at the start of the scene, we can tell that Stefan is one of the main characters. We can tell that Damon may be the Villain as the non-diegetic music creates and uneasy atmosphere as Damon appears. Furthermore, the way he walks around the room and hits Stefan conveys that he's the more dominant character. A hero hasn't been identified in this scene, however, we can tell that Stefan is the good guy, as he's more understanding and not so violent. We can tell that the Equilibrium has been disturbed as there is no longer an existing state of harmony, but violence and tension. Furthermore, the enigma code of this scene is why Damon wants to give Stefan a life time of misery. The action codes of this scene are the veins that appear on Stefan's face to show us that he isn't human, also the strength they both have when they are fighting, helps the audience understand they're not normal human beings. 

In terms of Propp's stock characters the villain is Red, as he acts dodgy and then starts to beat up Saul and Dale. The Hero could be Dale, as he's the one who realises Red is lying to them. The helper are both Saul and Dale, as they both help each other fight off Red. The donor in this scene is whatever both characters can use to defend themselves in the house. However, there is no Princess (person being saved by the hero) in this scene. In terms of Todorov's theory there is an equilibrium for a short moment, however this is disrupted when Dale realises Red is lying and they begin to fight and ends up with a disequilibrium. Furthermore, the thing Dale is talking about ( 'pineapple express') may be the enigma code as we don't fully understand what it is or why Red is hiding information from Dale and Saul. The action code is the fighting over Red trying to get the phone, as it develops a narrative and creates suspense of whether he will get it or not and ruin Dale and Saul's plans. 

Brand Values

Adidas -

 Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. This brand would appeal mostly to younger generations and people that are more sporty. In terms of Dyers ' Lines of Appeal' this brand would come under 'elite people or experts' as people use Adidas's products for professional reasons. Furthermore it could also come under 'self - importance or pride' as Adidas is a well known brand, having an Adidas product would make people feel more confident and give them more self - worth. 

It's values are to make people feel stylish and confident. 

Stylish. 

Apple - 

Apple Inc. is an American multinational technology company. It sells numerous things, e.g, iPhone's, iPads, Watch's and MacBooks. This brand would go under 'rich luxurious lifestyles' as Apple's products are quite expensive. In addition, it could also under 'self-importance and pride' as having an Apple product, would give you self-worth, as they're expensive. 

To produce top quality devices.

Technology. 

McDonald's - 

McDonald's is the world's largest chain of hamburger fast food restaurants. In terms of Dyers 'Lines of Appeal' McDonald's would fit under 'happy families' as it brings families together. It promotes and togetherness and community through its advertising. Even though it's an unhealthy restaurant it still brings families together. 

To bring people together and provide quality food. 

Togetherness. 


Nike - 

Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, just like Adidas. Nike would go under 'elite people or experts' as Nike is quite a sporty brand. It's also stylish and therefore could fit under 'self - importance or pride' as people would feel like they fit in with society by wearing a Nike Product. 

It's values are to be fashionable. 

Sporty. 

Timberland - 

Timberland LLC is an American manufacturer and retailer of outdoors wear with a focus on footwear. It is owned by VF Corporation. Timberland footwear is marketed towards people intending outdoor use. Even though, this brand mainly manufactures for outdoor use, the younger generation buy this product for stylish reasons. Therefore, this brand would fit under 'self - importance or pride'. 

To be fashionable yet practical. 

Stylish. 

Channel 5 Profile

Channel 5 airs from 6am - 11pm.  
The programmes shown on this channel would be high-brow, as any type of genre would be aired on this channel and as high entertainment, such as Drama, Documentaries, Comedies, etc. This channel aims to entertain and infrom its audience. Its target audience is 16-40 year olds, as it it shows a wide variety of programmes. In addition, Channel 5 also shows the news which allows the audience to keep informed with whats going on around the world. Furthermore, some of the dramas Channel 5 show are: Neighbours, Home and Away, CSI and many more.