Brand Values

Adidas -

 Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. This brand would appeal mostly to younger generations and people that are more sporty. In terms of Dyers ' Lines of Appeal' this brand would come under 'elite people or experts' as people use Adidas's products for professional reasons. Furthermore it could also come under 'self - importance or pride' as Adidas is a well known brand, having an Adidas product would make people feel more confident and give them more self - worth. 

It's values are to make people feel stylish and confident. 

Stylish. 

Apple - 

Apple Inc. is an American multinational technology company. It sells numerous things, e.g, iPhone's, iPads, Watch's and MacBooks. This brand would go under 'rich luxurious lifestyles' as Apple's products are quite expensive. In addition, it could also under 'self-importance and pride' as having an Apple product, would give you self-worth, as they're expensive. 

To produce top quality devices.

Technology. 

McDonald's - 

McDonald's is the world's largest chain of hamburger fast food restaurants. In terms of Dyers 'Lines of Appeal' McDonald's would fit under 'happy families' as it brings families together. It promotes and togetherness and community through its advertising. Even though it's an unhealthy restaurant it still brings families together. 

To bring people together and provide quality food. 

Togetherness. 


Nike - 

Nike is an American multinational corporation that is engaged in the design, development, manufacturing and worldwide marketing and sales of footwear, apparel, equipment, accessories, just like Adidas. Nike would go under 'elite people or experts' as Nike is quite a sporty brand. It's also stylish and therefore could fit under 'self - importance or pride' as people would feel like they fit in with society by wearing a Nike Product. 

It's values are to be fashionable. 

Sporty. 

Timberland - 

Timberland LLC is an American manufacturer and retailer of outdoors wear with a focus on footwear. It is owned by VF Corporation. Timberland footwear is marketed towards people intending outdoor use. Even though, this brand mainly manufactures for outdoor use, the younger generation buy this product for stylish reasons. Therefore, this brand would fit under 'self - importance or pride'. 

To be fashionable yet practical. 

Stylish.