Saturday, 20 February 2016

Ill Manors: Print platform

Men's Health Magazine

For this magazine, the target audience would mainly be aimed at men, aged around 18-35 as younger men would be more conscious of their body image, whereas elder men wouldn't be as bothered. . In terms of psychographic groups, this magazine would target aspirers as the magazine is about maintaining/improving your body image. With the use of Plan B, this would help attract the younger generation. 
The magazine can be used for both entertainment and helping men improve their body image. 
The use of the celebrities in this magazine helps the younger generation keep motivated as they see the celebrities as role models.
In this interview, Plan B is mainly focused on the political topic of David Cameron and the headline of the interview itself is  'Plan B attacks David Cameron'. The use of the word "attacks" helps keep the younger generation intrigued as they wouldn't be normally interested with political views. Also, the fact that Plan B is the one who is talking about the topic would keep them even more interested as he's a young artist who's music relates to the younger generation. 
Throughout the interview Plan B talks about his film, which helps promote the film itself, and therefore people would be more open/willing to go and watch it. 
In this there's we can see there's a cross promotion, of the film itself and the music for ill manors. 


The Guardian 

The target audience for the Guardian would be aimed at the younger generation, as the newspaper states that their main readers are "urban consumers with a keen sense of adventure when it comes to trying new products and experiences."  The Guardian is mainly left wing and it's a broadsheet newspaper, and would focus on socialist ideologies rather than conservatives. Furthermore, in terms of  psychographic groups, the Guardian would appeal to explorers. 
The interview both entertains the reader and informs them about Plan B's life and what his childhood was like. By doing this, the audience begins to form an emotional attachment towards Plan B, and therefore would want to explore more about him, which may result in them watching the film itself. 
This interview is set out like an article with embedded quotes, set out similarly to the Men's Health magazine. Throughout this interview we get a rough idea of what Plan B's childhood was like. 
In my opinion, the narrative is what kept the audience engaged as his lifestyle and childhood is quite interesting. Each paragraph gives a better understanding of what Plan B is like, this therefore increases the chances of the audience wanting to watch the film as they are more intrigued. 
Furthermore, Plan B gives the audience a insight of the reasons behind his actions which helps the audience the purpose behind both his music and his film. 

Daily Mail 

The Daily Mail is a  tabloid newspaper, it targets the middle class demographic. It's also a right wing newspaper and therefore the readers would mainly be conservatives. In terms of psychographic groups, the Daily Mail would appeal to succeeders as conservatives seek leadership and control. 
This article shows a more negative side to the film, to influence the audience to not watch it. This therefore, differs from all the other articles as they show a more positive side to the film. This could be due to Plan B being totally against the Conservatives.This could cause a moral panic, as the music video conveys riots and the audience may believe this may actually happening, as Plan B is against the Conservatives. 
Due to this article being heavily negative, this may influence the audience in to not watching the film. As they may view Plan B as a negative figure.
Throughout the article there isn't one positive point about the film, instead they derogatory language to describe both the film and the characters in the film.
Due to there being no sympathetic language the audience won't be as intrigued or interested in watching the film. Also, the fact that they've portrayed Plan B as a negative figure. 
  

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