Ill Manors: e-media off-site research

Ill Manors Facebook page
1) How many 'likes' has the Ill Manors film page had?
  The iLL Manors facebook page has a total of 29,879 likes.

2)What is the top of the page promoting?

The top of the page is promoting the iLL Manors film itself. 

3)Choose five of the posts on the page's wall, screengrab them and explain how they appeal to the Ill Manor's target audience.

This would appeal to the iLL Manors target audience as the caption states that Plan B was the best Hip Hop/Grime Artist at the MOBOs in 2012. This would therefore appeal to the younger British audience as some would listen to his music. 

This post would appeal to the target audience as it mentions that the iLL Manors film is award-wining. It would also influence the audience into watching the film as it states "Don't miss this explosive, unique crime thriller and one of this years most talked about British films from debut director Ben Drew."  This would therefore, influence the audience into watching it. 

This appeals to the audience as it informs them about the release date of the film, and keeps them updated about what's going on. This would make the audience feel like they're involved. 

 

This would appeal to the target audience as the pictures boldly states its the #1 Album which would influence the audience into listening to the album. Furthermore, the use of the quotes on the picture would make the audience want to watch the film as well as listening to the album. 

This appeals to the target audience as the Tag London company involves the audience, with the twitter project.  

4)Find three examples of synergy with other platforms (links to broadcast clips or newspaper/magazine articles). Explain how each one promotes the film.

One example is the synergy of the DVD and Blu Ray copies of the movie, therefore, using the Facebook page helps promote the audience to watch the film through buying the DVD. Another synergy would be Plan B himself, as an artist and director he would be able to use his social media in order to promote his album and film. Also, the use of the YouTube link on Facebook helped promote the trailer for the film. 

5)Find three examples on the Facebook wall of opportunities for user generated content or audience interaction (e.g. a question that invites people to comment or a competition to enter).

One example of a audience interaction would be the application to the BFI Film Academy. Which allows people aged 16-19 to make a short film. This allows the audience to interact with the BFI Film Academy through the iLL Manors Facebook page. 

Another example is contest of trying to win a free copy of the iLL Manors film through the Revolver Entertainment company. Lastly the Facebook post of the question if iLL Manors was your favourite anthem gives the audience an opportunity to discuss whether it was or not. 

6)Find three examples of the Facebook page cross-promoting the soundtrack or DVD release

7)Find the Twitter graffiti campaign link on the Facebook wall and screengrab it.

8)How did the institution use the Facebook page to promote the film's release in May/June 2012?

The institution used the Facebook page to promote the films release by uploading pictures of the iLL Manor premiere. Also, it uploaded scenes of the film and captioned how long was left till the release of the film, this kept the audience updated all throughout till the release of the film. 

Ill Manors Twitter feed
1)How does the Ill Manors Twitter feed use the Ill Manors brand to promote the film?

The iLL Manors twitter feed uses the iLL Manors brand to promote the film by using the front cover as the Twitter avi. Also, in the bio it contains information about the film, e.g, the director and what you can buy it on. 


2)What hashtags are used on the Ill Manors Twitter feed?One main hashtag that is used on the ill Manors twitter feed is, #iLLManors. Another is #BenDrew and #PlanB.

3)Find three celebrities the Ill Manors Twitter feed re-tweeted to promote the film and explain how they appeal to the Ill Manors target audience.

Josh Franceshi- he would appeal to the iLL Manors target audience as he's a well known British singer and therefore the audience would be more aware of the film through this singer. 

Ed Skrein - he would appeal to the target audience as he's a character from the film and his usual fan base may not be aware of his appearance in the film. This would therefore create more publicity around the film. 

Fearne Cotton - she would appeal to the target audience, as she's a british radio presenter and t.v presenter. She would be able talk about the film and give an honest review about it. 

4)How has the Ill Manors Twitter feed used pictures to help promote the film?

The twitter feed has retweeted DVD pictures that have been tweeted by fans, also the use of uploading/retweeting pictures of the cast helps promote the film. They have also, retweeded pictures of their fans waiting for their copy of the film. 

5)Find examples of the Ill Manors Tag London campaign in the Ill Manors Twitter feed and explain how they help to target the right audience for the film.

One main part of the twitter feed is based on the Tag Londons campaign, where there was tweets and  re-tweets from all of the people who took part in it with their profile tagged. Therefore, in result of this, a larger audience was reached and there was a lot of discussion and points being said about the film. 

6)How was the Ill Manors Twitter feed used to specifically promote the release of the film (May/June 2012) and the release on DVD (October 2012)? Choose three tweets for each and explain how they effectively promote the film.

Prior to the film being released, tweets were being released like "Who is ready for Ill Manors #illmanors". This kept the audience updated and informed as well as promoting the film with no cost. 

Ill Manors on Instagram


1)How has Ill Manors used the Instagram platform to promote Ill Manors?
iLL Manors has used the Instagram platform to promote iLL Manors by fans uploading pictures with the hashtag #iLLManors, which was able to promote both the film and album. 


2)Choose three particular images/posts and explain why they are effective in promoting the film.

 

This picture is effective in promoting the film, as it's a picture of the main cover from the film itself. Also, the caption influences the audience into watching the film as it's a positive comment. 

This helps promote both the film and music video, as it's a clip from the music video. However, the hashtags on the side promote the film as well. 

This also promotes both the film and the film, as there's a picture of the someone listening to the track from the film. Also, once again the hashtags help promote the film as it sets a trend going. 

YouTube - planbuk channel

1)How was the planbuk YouTube channel used to promote the Ill Manors film?

The planbuk YouTube channel is used to promote the Ill Manors film as they have uploaded all of the music videos that goes with the soundtrack that is played in the film, Ill Manors. Also, the channel has the videos of Plan B performing the songs at the Ill Manors Album Launch Party which may influence the audience into watching the film. 

2. Find examples of synergy or cross-promotion between the planbuk YouTube channel and other media texts you have studied as part of the case study. Explain how they both promote the film and appeal to the Ill Manors target audience.

YouTube uses a synergy of music videos, that are posted with the Tag London campaign. This is due to the campaign showing the opinions of the youth through the use of the videos. 

3. What links to other social networking sites can you find on the planbuk channel homepage?

Facebook, Twitter, Soundcloud and Google+