Ill Manors broadcast: TEDx lecture

Key Notes:

• Plan B has no respect for authority.
• He followed the views of famous rappers. 
• The children he helps all come from dysfunctional families.
• His dad used to call him CHAV, in a positive way. However, now its seen as a negative thing. 
• The media demonise the youth. 
• They end up accepting being no part of the society the live in. 

What are Plan B's beliefs/politics? What are his values/ideologies?

Plan B strongly believes that the youth are misjudged and the media demonises them, and due to this Plan B tries his best to help these kids that come from dysfunctional/broken families. He believes, that regardless of where a kid comes from or what their background is, all should be treated equally. Furthermore, he can relate more with these kids as he's experienced what they have and therefore can understand them more better than anyone else. In addition, the word CHAV meant something good and positive to him. However, society nowadays have changed that and changed it to mean something negative, which Plan B is against.

Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

In my opinion, I think the target audience for this TEDx lecture would mainly be middle aged working class people. It would be aimed at people who want to do the same as Plan B and help the less fortunate. In terms of psychographic groups I think this lecture would be aimed at reformers, as they would want to be educated about this topic so they can help youths in deprived situations. This relates to the audience for his music/film, the only thing that would be different is that the audience for his music/film would be much younger, 16+. 

What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics? 

Plan B believes the media conveys the youth in only a negative way, and almost demonises them. He believes that by the media doing this and stereotyping them to be "CHAVS" they're going to be against being a part of society and decide to riot, as they've feel like they've been pushed out due to coming from a less fortunate family. According to Stanley Cohen, a moral panic occurs "When a person or group of persons emerges to become defined as a threat to societal values and interests" and people who 

threaten the social order have been described as"folk devils".

Moral panics raise a strong theme of concern as there's some wrong behavior going on that has a negative impact on society.