1) Summarise the Ill Manors Tag London campaign in 100 of your own words.
The iLL Manors Tag London campaign, is a campaign that puts together both traditional and digital media in order to promote a project. The campaign Tag London works with a company called Powster. The campaign started up a Twitter trend with the hashtag #ILLMANORS in order to help promote the film. They asked people of the public to tweet things to this account and voice their opinions on what they thought of the album. The campaign managed to reach 5,000 entries in the space of five days. The tweets were then projected onto buildings around London, and then put back onto twitter. Furthermore, to help promote the album Atlantic Records teamed up with a live stream production company LoveLive to deliver a live stream event of the album launch party to YouTube. The campaign worked closely with Twitter in order to help promote the album using the hashtag #illmanorsalbum. Using Twitter to help promote the album was an ideal platform to reach a socially and politically connected audience.
2) How does the Ill Manors Tag London campaign help to promote the film?
The iLL Manors Tag London campaign helps promote the film, as it asked people of the public to voice their opinions through twitter about the subject matter of both the film and album. By doing this they managed to interact with the audience and get more people involved to spread the word. Also, the creative idea of projecting the fans tweets onto buildings around London engaged more people to get involved as they reached 5,000 entries in the space of five days and in total 300 of the tweets were recreated by graffiti artists, projected 100ft high onto London landmarks. The use of the hashtags helped create a trend and promote the film and album even more.
3) What synergy (links) can you find between the Tag London campaign and other texts you have studied as part of the Ill Manors case study?
One main synergy between the Tag London campaign is the broadcast platforms. Through these platforms Plan B was able to express his opinions on how he feels about the British society we live in. Through these interviews the audience were open to seeing Plan B's reasons for realising the film and album along with the concept behind it. Also, Tag London's close connection with Twitter is another synergy that can be seen, as it helped the project greatly in order to promote it to the audience.
4)Why might user-generated campaigns like this be more successful than traditional media campaigns?
User-generated campaigns would be more successful than traditional media campaigns as the promotion of this was more creative as it allowed the audience to get involved. Not only did it do this, but it allowed the audience to voice their opinions on what they thought about the album and film. Due to the audience being allowed to voice their opinions this increases the sales of the film and therefore, ends up being more successful.
5)
#ILLMANORS JUST ANOTHER EXAMPLE OF CAMERON'S BROKEN BRITAIN
This tweet would appeal to both the younger and older generation, and the demographic urban middle working class. As it talks about the society of Britain and how it's been broken by David Cameron.
#ILLMANORS, SOCIETY REBELLING BACK AT BROKEN BRITAIN, @4PLANB
This tweet would appeal to mainly the younger generation as it talks about 'rebelling' and during the London riots the younger generation were the main ones who were taking part in rebelling.
ON PRINCIPLE, WHAT'S THE DIFFERENCE BETWEEN A TEENAGER LOOTING TRAINERS AND A POLITICIAN STEALING THOUSANDS IN EXPENSES? #ILLMANORS
I think this would appeal more to the older generation as it talks about both teenagers and politicians. It would appeal to the older generation more as the younger generation as they aren't as interested in politics. Whereas, the older generation get more involved with that side of things.
@4PLANB MONEY & LOVE CAN LIFT A PEOPLE UP. IT’S NOT A RACE, WHEN WE’RE ALL FROM ONE PLACE. HOW WILL YOU APPLY YOURSELF? #ILLMANORS #ITSDEEP
This tweet would appeal urban youth demographic as there's a use of hashtags in this tweet, which is mainly used by the younger generation. Also, the rhyming of the words and rhetorical questions relate to almost what Plan B's songs are like.
SOUNDS LIKE THE TRUTH #ILLMANORS
This would appeal to the urban youth demographic as they believe the morals of what goes on in the film iLL Manors, and agree with what Plan B has to say. Also, its quite short which therefore may appeal to the younger generation as it's not too detailed or complicated. 
No comments:
Post a Comment