There are many codes and conventions used in trailers. One main thing trailers convey is the equilibrium and disequilibrium, they do this to captivate the audience from the very beginning. Trailers use a lot of fast paced editing as a form of a montage. Furthermore, trailers sometimes use non-diegetic music, which is parallel to the piece. One soundtrack is parallel to the equilibrium and one is parallel to the disequilibrium. Trailers also have voice overs throughout the video to help the audience understand the narrative more easily. In addition, some of the information conveyed in trailers are things such as the producers, distributors, the release date. Also, the names of the of the performers show up in trailers. There's also text/graphics throughout trailers. There also may have quotes/reviews from critics.
2) How are trailers distributed?
Trailers can be distributed in various ways. The budget of the film depends on how the trailer is distributed, for example, a big/high Hollywood film would have a well known distributor and therefore, would get more coverage than a low budgeted British film.
3. How does the ill Manors trailer use trailer conventions?
The ill Manors trailer uses many trailer conventions. For example it uses non-diegetic, parallel music to match the trailer. One track is used to be parallel to the equilibrium and one is used to match the disequilibrium. Plan B has used/made his own tracks for the film, therefore, this synergy helps promote the film. The music throughout the film is told almost like a story, and can be seen as a voice over. The trailer is edited to be super fast, which foreshadows that the film itself is very quick. Furthermore, the use of extreme close-ups takes the idea away of it being a trailer and almost sets it out to be like a music video. In addition, there are clips that are shown in super 8 which helps us differentiate the past and present.
4) Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?
4) Who is the target audience? Does it have a unique selling point or use particular techniques to appeal to the audience? Consider the way the scenes are edited together – does the trailer give away any clues about the narrative? Are the main stars visible in the trailer? Is there information about the director of the film? Is there information about the release date? Is a narrator’s voice-over used? Why?
The target audience for this film would mainly be targeted to a younger audience, aged 16+. I think it would appeal to a more younger age group as the film is set around British youth. It would also be aimed at a dominant male target audience and we can tell this from the trailer due to the use of the reviews from 'Men's Health magazine' and 'FHM.' The trailer is cut and edited in a way to reveal some parts of the scene, but not all. The trailer does convey who the main characters are in the film, as they are shown more.
In terms of psychographic groups, this film would mainly be aimed at struggler's as the film portrays the struggles young people face in Britain.
Furthermore, we can tell that this film has a multi-strand narrative, as it doesn't focus on one person. Instead, it focuses on one than more character and their problems.
One main thing that is revealed in a trailer, is the release date. The release date is revealed right at the end, as the audience would be more likely to remember it.
In terms of psychographic groups, this film would mainly be aimed at struggler's as the film portrays the struggles young people face in Britain.
Furthermore, we can tell that this film has a multi-strand narrative, as it doesn't focus on one person. Instead, it focuses on one than more character and their problems.
One main thing that is revealed in a trailer, is the release date. The release date is revealed right at the end, as the audience would be more likely to remember it.
5) How has the genre of the film been represented through characters, settings, lighting, colour, music/dialogue, camera shots/movements/angles and editing?
Throughout most of the film, most characters are presented as wearing hoodie's, tracksuits and trainers etc. This helps the audience understand that this film is a British Urban film. Furthermore, the area/setting is based in a working class area. The estates which is contrasted with London, reveals the conflict and the binary opposition between the rich and the poor, the upper and the lower class.
The trailer has many different angles and lighting, which helps convey the British, Urban lifestyle.
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