Representations

Graham Norton, BBC1 – Schwarzenegger 

In this clip men can be conveyed in many different ways. For example, the host, Graham Norton is portrayed in a feminine way, which contrasts to Arnold Schwarzenegger who is seen as very masculine. Arnold is seen as the dominant representation of men, as he's portrayed as a sporty and strong man. This representation of Arnold links with Perkins theory, as this stereotype of Arnold has helped with his fame and success. It could also link with Mulvey's theory as she suggests the dominant view in the media is masculine. Contrary, Graham Norton is gay and is seen quite feminine and therefore, reinforces Medhursts theory. Furthermore, the woman, Miranda is an alternative representation of women, due to her appearance. 

London 2012 – Bond/Queen 

In this clip, London is portrayed as very wealthy and a nice place to live. This could link to Perkins theory as she suggests that some stereotypes could be true/positive, and in this case there is a positive stereotype of London. Furthermore, James Bond is portrayed in dominant way, as he's dressed formally. In addition, there's a sense of a female gaze here as Daniel Craig (James Bond) is being looked at and admired. The Queen is also portrayed in a posh and wealthy way, and this could link to Perkins theory, as the Queen is being presented in a positive. 





Some Girls – BBC3 trailer 

This trailer portrays the four girls in an alternative way as you wouldn't normally see them on a team of something, and on a football team particularly. This goes against the stereotype of girls not being sporty/active. Furthermore, there is a dominant view of the blonde, as she only cares about her looks and isn't very intellectual. This links to Medhurts theory as it's a negative stereotype. In addition, the next girl is presented as aggressive and this shows an alternative view, as girls are seen as not so aggressive and more gentle. This could link also link to Medhurts theory. 

Representation

Black Females - In this film/scene we can tell that the black females mainly are being discriminated as they are the only slaves. Just from this one scene we can tell that black females were treated extremely unfairly and they are being disrespected.


White Females - We can tell the white females are the more dominant characters in this film, as they have the power to control what they want the black females to do. 


Location - This may of been set out of town, maybe in the country side. It was set in the 1960s, when black people were racially discriminated. 




Theories Applied

In this film, white people are seen as the more dominant/powerful people. During the 1960s, black people were discriminated due to their colour and treated badly, as shown in this scene they are treated as slaves. Therefore, this links with Dyer's theory as he states that people with power stereotype those with less power and in this film, white people think they're more dominant as they have more wealth and power and stereotype black people as they have less power. This is a dominant portrayal as during the time black people were seen as inferior to white, and this is shown in this scene. In addition, as black people were seen as inferior to white people, this also links to Medhurt's theory as there's a negative representation of a minority group, this could also support Dyer's theory. 
However, in this scene you could argue the stereotype is being challenged as the daughter who was told to go around the back, completely disregarded what the white female said and came into the house anyway. However, in this scene it showed if you were black and tried to stand up for your rights you'd end up coming off worse, as shown they both got kicked out of the house. This could link to Perkins theory as a stereotype isn't shown but it was the reality of what was happening at the time. 
Furthermore, throughout this scene, white people are seen as the more dominant figures, and there's a large amount of discrimination towards black people. This shows an accurate view of what Mississippi was like in the 1960s. As well as this linking to Dyer's and Medhurt's theories. 

This could also support Perkins theory, because this film reveals the truth about what was actually happening at the time, instead of showing a stereotype.
In addition, the main character Emma Stone goes against the stereotype of black people being mistreated and instead of doing the same as everyone else, she decides to help them. This is an alternative portrayal as during this time, there wasn't a lot of white people helping the black people. 

Finally, in this film, women were expected to stay at home to be a "housewife" and men were supposed to go out and work and bring in an income. However, Emma Stone goes against this stereotype once again and decides to become a journalist whilst helping the black people. Therefore, this is an alternative portrayal as it wasn't expected of women to go out and work.

Therefore, this film/scene links with the three theories from Dyer, Medhurst and Perkins. As Dyer states that people with power stereotype those with less power. Medhurst states that stereotyping is a shorthand for identification, and Perkins suggests that stereotypes can be positive and partly true. 

1) Media consumption audit
2) Reading an image: RBK advert analysis & own choice advert analysis
3) Institution: major media institution research and presentation
4) Institution: brand values
5) Institution: CoolBrands research
6) Narrative: narrative theory YouTube clip analysis
7) Audience: psychographics
8) Audience: audience theory blog tasks/questions
9) Audience: audience theory - dependency theory

Audience Theory

 The Hypodermic Needle Model 



The Daily Mail article links to the hypodermic needle model as it explains how playing a game overtime can influence your attitude in the real world. It explained how playing a violent game can make people act in a violent way or have a violent mindset. Therefore, this links to the hypodermic needle model the model explains that if some media is portrayed to the audience, e.g, violence. It can influence the way someone can act and can also be seen as dangerous. 

Someone may criticise this front cover as they call this young boy a violent game addict. However, the audience doesn't know for sure if the game was the cause of this. One reason may be because of his conditions at home, the cover clearly states he lives with his single mother. Therefore, the theory hasn't be tested for definite to know whether the game was the cause of this. 

The two-step flow model

The two-step flow model is the theory that informs the audience about social factors and the importance of them. It also mentions how audiences are influenced by opinion leaders and these are people who control the reactions of the audience towards the media. 

In my opinion, I think TotalBiscuit is an opinion leader and would therefore fit into the two-step flow model. He is an opinion as people listen to him and he can be seen as influential due to his amount of subscribers. 

The Telegraphs article also fits into the two-step flow model theory. It shows that audiences can be influenced by social factors. It also portrays that anyone can be an opinion leader, even musicians. 

Jamal Edwards also fits under the category of an opinion leader, as he's been so successful, from a young age. As he's so successful people will look up to him and be inspired and is therefore an opinion leader. 

Uses and Gratification

Diversion -  The Vampire Diaries

This would fit into the category of diversion, as it's a supernatural series which would help the audience escape reality and the everyday problems they face. It allows the audience to be entertained and not worry about reality for a bit. 

 Personal Identity - TOWIE 

This would go under personal identity as this is a reality programme and the audience might be able to relate to some of the characters. 

Surveillance - BBC NEWS

This is very important to audiences as it informs them about whats going on around the world. It produces useful information which keeps us updated and informed with what's happening. 

Psychographic Presentation Feedback

WWW - 

• The slides were well presented, pictures were added 
• Good descriptions

EBI - 

• There was too much text on the slides
• Information about education was missing 
• Original research 
• No specific titles 

Dependency Theory

I use the media for many things. However, I mostly use it to keep in touch with family friends and to see what they're up to. I use apps such as Instagram, Snapchat and Twitter to do this. I also use the media to keep myself entertained, I do this by watching things on Netflix and YouTube. Despite using the media for entertainment purposes, I also use the media if I need help with something or if I need to do research. Furthermore, I feel as if we are very dependent on media, especially the younger generation as some would feel lost without the media and their phones. Also, we are very reliant on the media to find out what's happening around the world, or to research something, as it's easier and quicker to do on your laptop or your phone. I strongly agree with Telegraphs article,as there are statistics to prove how society as become dependent on media. In addition, I think as the media has grown we've also grown to be dependent on it.